This project consisted of developing the full brand identity from scratch for "Desocupa la copa", a creativity workshop focused on writing and art. The design process was guided by the name of the workshop, creating a playful and inspiring visual system that integrates color, phrases, and icons to capture its spirit. The identity was conceived to reflect the workshop’s essence: a space to empty the cup, let go of preconceptions, and allow creativity to flow.

The result is a cohesive and expressive brand identity that sets the tone for the workshop’s communication and experience, inviting participants to connect with creativity in an open and engaging way.