Proyecto Diamante is a book by author Maria Paula Camacho —Laetiquette— that explores the construction of a personal brand and the creative processes behind it. The design of the book is based on this very idea of construction: the beginnings, the experiments, the first strokes that give rise to an identity.

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The visual proposal reflects that moment of taking a notebook page and starting to scribble, releasing lines and ideas that gradually evolve into coherent forms. The result is an editorial piece that captures the essence of the creative process: imperfect, exploratory, and full of possibilities, while at the same time conveying the strength of a project in growth.